Průzkum
The task was clear: Jessa didn’t want her website to look like most sex coach pages out there.
So my research started with identifying what to avoid.
Most examples were long, scrolling one-pagers — the exact opposite of what she envisioned.
Prototype & Moodboard
I explored different ways of structuring the website before deciding that a multi-page layout would better reflect her calm, personal approach — which was also exactly what the stakeholder had in mind.
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I also created custom icons and supporting illustrations using AI tools to match the overall look and feel.
For those who like small design details — the layout follows the shape of the S from Jesstiny’s logo.
Rounded and sharp corners alternate intentionally, reflecting the soft–strong balance that defines her brand.
From Figma to Wix.com
Translating the design from Figma to Wix brought a few challenges.
Wix doesn’t fully support variable spacing, responsive typography, or flexible layouts, so I had to creatively adjust the structure while keeping the original look and flow consistent.
A big focus was on making the website feel just as comfortable on mobile — not only technically responsive, but equally calm and intuitive to use.
Testování
The website was tested internally and then released for live feedback.
We wanted to see how people naturally move through the content and will keep improving it step by step as insights come in.
Conclusion
Designing Jesstiny’s website reminded me that meaningful design goes beyond visuals — it’s about how people feel when they interact with it.
It’s a living project that keeps growing with her work and her clients’ stories.
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Jessa’s excitement about the final result honestly made my day.
As a beginner designer, hearing such genuine satisfaction gives me the best kind of motivation to keep learning and improving.